The idea may be king and high concepts may be powerful, but the crucial step is translating them into compelling stories.
It is the story that people remember. It is the story that gives the movie business its extraordinary power to impact the world.
- Jeffrey Katzenberg, Head of Disney Studies (1991)This letter is full of stimulating thoughts on the industry, the film making process, and what makes a good movie.
The quote above touches on the weight and the scope of the full letter.
At 28 pages, it is a long read (relative to what we are used to reading online - seriously, I read it in chunks over the course of 5 days). But also a must read for anyone who doesn't only enjoy watching a good movie, but also enjoys analyzing and reflecting on a good movie.