In follow-up, Samsung caught my attention with their 2011 CES Keynote presentation.
B.K. Yoon, president of Samsung, cast a vision for his company, that "The next step of digital technology is for the human spirit to be at the center."
He expounded on this with the four guiding principles to "Human Digitalism":
- Access: Communicate freely and share experiences through networked products
- Align: Experience comfort through natural multi-sensory design and the user experience
- Amaze: Create a new dimension of enjoyment through completely immersive viewing experiences
- Act: Fulfill our duty as responsible citizens to keep our planet healthy
I'm not fully on board with the 4 principles, nor am I particularly inspired by their vision for the future. And don't expect to see me with a Galaxy or Tab anytime soon. But they are attempting noble task of turning the whip on technology (instead of the user), and for that they have my attention.