Wednesday, October 06, 2010

Gap Enters Race for Worst Logo of 2010

I don't mind Helvetica, especially if it is done well. But sorry, plain black Helvetica Bold has been done, and the blue square (with just enough gradient that you can't tell if your eyes are playing tricks on you or not) only makes the situation worse.

It's getting nearly impossible to use Helvetica without looking utterly derivative and generic.

For a major brand, this has to be one of the worst logo's of 2010.

Originally seen on Brand New: Don't Mind the Gap, or the Square:
Gap Logo, Before and After

1 comment:

Rob L. said...

Looks like somebody spent five minutes on that ...

Seriously, what was wrong with their old logo?