Bloomberg put together a compelling overview of the Apple story to date in a video that is <50 minutes. Even my wife enjoyed it. Translation: It’s a great way to get friends and family up to speed as you don’t have to be a technophile or Apple fanatic to enjoy it.
The Bloomberg segment contains interviews from a wide array of perspectives to synthesize the major events along the way. For many of us relative newcomers who have only begun following Apple in the 21st century, watching the segment helpfully puts current events in full historical context.
For example, I recently heard Steve Jobs quoted as telling Nike's CEO to "Get rid of the crappy stuff". At first glance I thought it smacked a tad of arrogance in the "easier said then done" variety. But as you'll see in the Bloomberg segment, the first time Steve Jobs said this was over a decade ago, upon returning to the company he founded. I think it's safe to say he's done it.
Some of my favorite insight comes from the former Apple CEO John Scully because of the drama associated with his appointment and the tenuous state of Apple that followed. If this tickles your fancy as well, Cult of Mac recently published a shockingly candid interview with the man; especially worth your time for a glimpse into the methodology of Steve Jobs.