Saturday, August 07, 2010

Physical Medium to Deliver Digital Music

Instead of a useless CD case, imagine displaying on your desk or bookshelf 6 or 7 carefully crafted totems that physically represent the sounds and themes of your favorite albums. Each totem contains the code for your digital download.

In regard to Matthew Dear's new album Black City the record label Ghostly explains:

The MDBC (Matthew Dear Black City) Totem is both a sculptural representation of the themes explored in Black City and a symbolic conduit to the music itself. Vaguely reminiscent of one of the soot-blackened skyscrapers that might populate Dear's creeping, nameless city, the stacks upon the totem also call to mind the many shaped prongs of a universal power adaptor. In this sense, the totem is not simply a miniature building, but an abstract key to an unknown door. The branding of the totem has been purposefully reduced to its bare essentials—only the letters MDBC and unique three-digit suffixes are included—so that the totem's meaning remains discernible only to its beholder.

Here's a video of the production of the totem set to a Matthew Dear track:

Matthew Dear - MDBC Totem from Ghostly International on Vimeo.

Originally seen on Core77.

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