Sunday, August 01, 2010

10 Principles of Good Design by Dieter Rams (Vid)

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible

There's a passing reference in the video to how Jon Ives/Apple has been influenced by Dieter Rams/Braun. See for yourself:

More pictures at Gizmodo


Jesse Felix said...

Great post David!

DK said...

Thanks Jesse! I'm embarking on a new adventure in self exploration. Through a mutual friend I got met this guy who wrote a book called "Designers Don't Read". He's a Portland local.

It's been rocking my world.

I'm looking for a good piece to read on this Dieter Rams dude.