Wednesday, December 05, 2007

Rudolph Goes Green

Picture this, Rudolph gallantly leading the other 8 reindeer with a bright glowing green nose! If that's not marketing genius, I don't know what is.

With all the hype around corporate America "going green", this seems like a given. Who wouldn't want to exploit Rudolph gone green? Everyones favorite reindeer helping Santa pull a sleigh full of their "green product" for Christmas shoppers all across America.

I still chuckle thinking about the NBC Green is Universal campaign with their Monday Night Football anchors turning off the lights "to do their part". Capitalizing on consumers emotions disguised as "corporate responsibility" at it's best (Not that being green isn't commendable, but no corporation would care about the environment unless there is a penny in it for them). Now we just need to focus on some good ol' personal responsibility.

Anyhow, I'm surprised no one has taking advantage of this marketing gold. "Rudolph the Green-nosed reindeer", I suppose it doesn't quite have that ring.

Yaaa....It's nice to be done with school for a bit.

1 comment:

Bryan said...